The Heart of the Matter: Mairtin Mac Gabhann on Dáithí’s Law & Campaigning

In this powerful episode of Policy 360 Unplugged, I’m joined by Mairtin Mac Gabhann—the father behind Dáithí’s Law, which transformed organ donation policy in Northern Ireland.What starts as a deeply personal story becomes a masterclass in campaigning. Mairtin shares how he navigated the political system, built cross-party alliances, and used storytelling, research, and strategy to create real policy change. His journey offers invaluable insights for anyone trying to influence decision-makers—especially from outside the traditional corridors of power.We explore:How personal stories can drive systemic changeTips for campaigners on messaging, momentum, and mediaBuilding trust across political dividesThe emotional toll—and the legacy—of long-haul advocacyWhether you’re a seasoned policy professional or starting your first campaign, this conversation is packed with wisdom, warmth, and inspiration.Enjoy!Support the show