The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that's on Message Episode

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision.  Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. We discuss using audio in marketing, Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool.  Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails. Enjoy! The people Ian Truscott on LinkedIn and Twitter  Nora Sudduth on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn Mentioned in this week’s episode: Hello Audio Robert's books & The Content Advisory Blog This Old Marketing podcast Music:  Piano Music is by Johnny Easton, shared under a creative commons license  The Pretender by The Foo Fighters on Spotify Rockstar CMO: Show notes: Previous episodes and all show notes: Rockstar CMO FM Subscribe - We are available on all your favorite platforms including Apple and Spotify  Learn more about your ad choices. Visit megaphone.fm/adchoices