EPISODE · Apr 9, 2026 · 13 MIN
The Hidden 150 Hours Behind Customer Adoption with Casey Trujillo
from SaaS Therapy · host BrainStorm
Casey explores how hard customer education is for the customer’s point of contact. Using one SaaS example, he shows how private portals, automated communications, adaptive learning, and reporting can save time, scale training, and improve adoption without adding manual work.Key takeawaysCustomer education often creates hidden laborManual comms slow down adoptionData helps customers act strategicallyTraining must scale beyond live sessionsSimplicity drives stronger product awarenessContent0:01 Intro and Todd’s absence0:32 Setting up the customer example1:13 What the private portal included2:23 Why customer-sent comms work better4:11 The 150 hours saved insight5:19 Why manual communication breaks down6:45 Why two people cannot train 8,000 users9:08 How 700 employees were trained in under 30 daysResourcesConnect with CaseyConnect with ToddVisit the show pageGet to know BrainStormCreditsShow direction: Debra WilsonShow design: Kensie SmithShow manager: Jenna Mollinet
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The Hidden 150 Hours Behind Customer Adoption with Casey Trujillo
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