The Hidden Complexities of SaaS Pricing, CPQ, and Quote-to-Cash ft. Tina Kung

Revenue systems are becoming a major source of complexity in modern SaaS and AI companies. As CPQ, pricing, quoting, and billing evolve, they often slow decisions and execution instead of enabling growth.In this episode of The CTO Compass, Tina Kung, Founder and CTO of Nue, shares lessons from building revenue systems at Salesforce, Zuora, and Neocrm. The conversation explores why revenue infrastructure shapes strategic clarity and boardroom impact, why most enterprise AI stops at summaries, and how CTOs can design systems that scale without slowing the business down.You'll learn:Why CPQ and quote-to revenue systems often slow decisions as SaaS and AI companies scaleHow pricing flexibility and personalization create hidden complexity that impacts execution and strategyWhy revenue systems should be treated as core technical infrastructure with direct boardroom impactWhat most enterprise AI gets wrong by stopping at summaries instead of removing operational workHow CTOs can simplify revenue workflows to improve clarity without triggering a large transformation projectChapters00:00 Handling Business Overload07:09 Simplifying the Process14:47 The Hurdles of Implementation18:31 Problems with Old Contracts23:11 OpenAI's Strict Timeline25:54 Complexity under Simplicity31:26 Implementing AI35:40 What's Next?About TinaTina Kung has over 20 years of experience in the opportunity-to-cash space.Before co-founding Nue.io, she served as VP of Products and Engineering at Neocrm — the largest CRM in China — and held engineering leadership roles at Salesforce CPQ, Zuora, and Oracle CPQ.As Nue’s CTO, Tina is reimagining how modern businesses run revenue. She founded Nue to solve the painful complexity she witnessed firsthand at companies like Salesforce and Zuora.Her vision is clear: to build a unified, AI-powered platform that makes revenue operations elegant, intelligent, and beautifully simple.Under her technical leadership, Nue is powering the next generation of SaaS and AI companies with a Salesforce-native quote-to-revenue platform that unifies pricing, quoting, billing, and analytics in real time.Where to find TinaLinkedIn: https://www.linkedin.com/in/tinakung/Website: https://nue.io