The Hidden Conversion Cost of Your Checkout Flow

Lucas and Luna dig into a surprisingly common conversion killer: the micro-friction hidden in checkout flows. They use a real example from a mid-market DTC brand called Solace Home that lost $340,000 in abandoned carts over six months because of a single unnecessary field — a phone number request that triggered a trust reflex. The episode walks through how they identified the issue via session recordings and form analytics, the A/B test that recovered 19 percent of those abandoned carts, and a broader framework for auditing your own checkout for friction points. If you run e-commerce or any funnel that asks for customer data, this episode will change how you look at every form field. #Marketing #ConversionRateOptimization #CheckoutOptimization #Ecommerce #FormAbandonment #CartAbandonment #CustomerExperience #CRO #ABTesting #UXDesign #FunnelOptimization #ConversionFunnel #DigitalMarketing #SolaceHome #PhoneNumberField #FrictionAudit #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo