The Hidden Cost of the Triple-Bid Process: What It's Really Doing to Your Vendor Relationships | Kevin Rapp

"The relationship and the way the system is set up to build and maintain those relationships is kind of broken — they're all under false pretenses, and they never actually get to having a real conversation about what you're trying to do and how we can actually help you get there." — Kevin RappIf you've ever hired a creative agency and felt like the work was amazing — and somehow still missed the point — this episode is going to name exactly why.Karl sits down with award-winning creative director Kevin Rapp to pull apart the agency-client relationship from the inside. Kevin has built multimillion-dollar campaigns for startups and Fortune 500 companies, and he's got a clear-eyed take on why most vendor relationships start broken before the first brief is even written.This one hits whether you're running a scaling company, managing vendors, or on the agency side trying to earn real trust with clients.What you'll get from this episode:Why the triple-bid process is designed to reduce risk — and actually creates more of itHow agencies pitch what sounds good instead of solving what's realThe questions Kevin asks to get past the surface-level brief to the actual business problemWhy creatives and marketers need to step into each other's lanes — and what happens when they don'tHow understanding how your client measures success makes you dramatically better at your jobThe real reason most explainer video budgets are wasted (and what to do instead)#H2H #RelationshipDrivenGrowth #B2BRelationships #StartupLeadership #ClientRetention===You can connect with Kevin Rapp here:www.ultrafriends.xyzYou can connect with Karl Pontau here:www.thehumanconnectionpodcast.comhttps://www.linkedin.com/in/kpontauhttps://www.youtube.com/channel/UCUbf_bDWwB9KVrFn5Sj3u2w?sub_confirmation=1Please like, subscribe, and share this episode with somebody you care about!