The Hidden Cost of Trying to Reach Everyone

What this episode covers

In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segmentation, brand building, and strategic focus can create lasting competitive advantage. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of Mission Matters Business Podcast with Adam Torres?

This episode is 17 minutes long.

When was this Mission Matters Business Podcast with Adam Torres episode published?

This episode was published on June 25, 2026.

What is this episode about?

In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having...

Can I download this Mission Matters Business Podcast with Adam Torres episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.