The Hidden Margin Killer for MSOS ft. Braunz Muller

Cannabis operators aren't short on data. They're drowning in it. The real problem is what happens when that data gets handed to the wrong person, read at the wrong time, or used to justify the wrong decision. Overproduction cycles, steep discounting, margin pressure building back into manufacturing: most of that traces back to data being used reactively instead of as a decision guidance tool. Layer on the reality of multi-state operations where every market runs a different system, tracks different items, and reports differently. Making sense of what the numbers are actually saying across that footprint isn't just a technology problem. It's an interpretation problem with real financial consequences. Think of it like a compass that's slightly off calibrated. Over a short distance, no one notices. Across 15 facilities and hundreds of SKUs, you end up miles from where you intended. This week we sit down with Braunz Muller, to discuss the following  Margins in Cannabis Supply Chains Hydrocarbon SOP Secrets THC Efficiency as the Real KPI Chapter 00:00 Data Problems in Cannabis Manufacturing 12:50 The Complexity of Decision-Making 20:31 Dynamic SOPs in Extraction 30:14 Balancing Flexibility and Control in Operations 32:08 Empowering Operators Within Structured Systems 35:03 The Importance of Data in Extraction 39:27 Understanding Yield and Efficiency 43:00 Closing the Loop in Extraction Processes 48:40 Optimizing Cultivation for Better Efficiency 54:04 Auditing for Efficiency in Manufacturing 56:51 The Future of Hydrocarbon Extraction Knowledge   Guest Links: linkedin.com/in/braunz-muller-98382018b   Our Links: Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared  global podcast The Dime is a top 10 Cannabis Podcast  The Dime has a New Website. Shhhh its not finished. 🎥 YouTube:  The Dime 📸 Instagram:  The Dime https://www.newton-insights.com/   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.