The Hidden $Millions Sitting Inside Your Frontline Employees

In this episode of Breakthrough Innovation, we talk with Coby Skonord, founder of IdeaWake, about why most corporate innovation programs fail — and how organizations can unlock massive value from the ideas already inside their workforce.Coby shares lessons from building IdeaWake from scratch, raising venture funding, and helping companies like Kraft Heinz, SiriusXM, and U.S. Bank crowdsource employee ideas that drive measurable business impact.💡 Why most innovation programs fail before they start🚫 The “black hole” problem that kills employee participation📉 Why companies expect breakthrough innovation but fund it like a side project⚙️ How small operational improvements often outperform moonshots📊 The simple framework companies can use to measure innovation ROIIf you're trying to build a culture of innovation, this episode shows why ideas aren’t the problem — systems are.Thanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!