The Hidden Power of Chiropractic Branding with Pacha Hornaday

from Under the Influence with Martin Harvey · host Martin Harvey

Most chiropractors treat branding like a logo.Pacha Hornaday treats it like a relationship.In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.Inside the episode:Why branding is about perception, not persuasionHow to translate your philosophy into a visual identityCommon design mistakes that weaken your impactWhy story > sloganThe best question to ask before hiring a designerTo learn more about Pacha https://balanced-brands.com/pacha/To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - [email protected]

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This episode is 47 minutes long.

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This episode was published on June 18, 2025.

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