The Hidden Power of Software Monetization: A Strategy for Growth

Software monetization isn’t just about selling more subscriptions—it’s about survival. In today’s fast-moving digital economy, companies that fail to capture, protect, and maximize the value of their software risk falling behind, losing revenue, and even compromising security. From industrial automation to cutting-edge AI in healthcare, software isn’t just a product—it’s the backbone of modern business strategy. In this episode, we’re joined by Dale Hopkinson, an expert in software monetization, to uncover why this strategy is essential for growth, resilience, and competitive advantage. If you think monetization is just about pricing models, think again—because without the right strategy, you might be leaving your company's future on the table.