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The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2 episode artwork

EPISODE · Apr 9, 2026 · 20 MIN

The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2

from TCF Creator Chronicles · host TCF.TEAM

Most founders think PR starts on launch day. Journalists have already moved on by then.Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control.What you'll learn:- Why starting PR on launch day is already too late- How journalists receive 500–600 pitches and only 10–20 get picked up- Why you don't need a budget to start doing PR- Top media vs niche media and which one actually converts- Why you have zero control over what journalists publish- Artak Mkrtichyan's one piece of advice for every founder🎧 New episodes every week. Season 1: Crowdfunding Foundations▶️ Also on YouTube: https://bit.ly/48BPCHL 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

What this episode covers

Most founders think PR starts on launch day. Journalists have already moved on by then.Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control.What you'll learn:- Why starting PR on launch day is already too late- How journalists receive 500–600 pitches and only 10–20 get picked up- Why you don't need a budget to start doing PR- Top media vs niche media and which one actually converts- Why you have zero control over what journalists publish- Artak Mkrtichyan's one piece of advice for every founder🎧 New episodes every week. Season 1: Crowdfunding Foundations▶️ Also on YouTube: https://bit.ly/48BPCHL 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

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The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2

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Frequently Asked Questions

How long is this episode of TCF Creator Chronicles?

This episode is 20 minutes long.

When was this TCF Creator Chronicles episode published?

This episode was published on April 9, 2026.

What is this episode about?

Most founders think PR starts on launch day. Journalists have already moved on by then.Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late:...

Can I download this TCF Creator Chronicles episode?

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