The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2

Most founders think PR starts on launch day. Journalists have already moved on by then.Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control.What you'll learn:- Why starting PR on launch day is already too late- How journalists receive 500–600 pitches and only 10–20 get picked up- Why you don't need a budget to start doing PR- Top media vs niche media and which one actually converts- Why you have zero control over what journalists publish- Artak Mkrtichyan's one piece of advice for every founder🎧 New episodes every week. Season 1: Crowdfunding Foundations▶️ Also on YouTube: https://bit.ly/48BPCHL 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz