The Hidden Side of Media — Lessons from a 50-Year Insider | Steve Edwards | Ep 48

Send us Fan MailWhat does 50 years inside the media machine teach you that they'll never say on air? Steve Edwards knows — and he's finally talking.In this episode, Aimee Rickabus sits down with Steve Edwards — legendary Los Angeles broadcaster, former host of Good Day LA, and a man who spent five decades on-air without ever getting fired — for an unfiltered conversation about the hidden side of media.Steve reveals:- The truths about media they'll never say on camera- Why tribalism has overtaken nuance in modern news- The devastating impact social media is having on young girls- What it was like covering 9/11 live — and the weight of that responsibility- Why gratitude became his secret weapon for surviving an industry that chews people up- How to stay relevant for decades without losing yourselfThis isn't a polished media interview. This is a 50-year insider pulling back the curtain on an industry that shaped how we see the world.Whether you're building a career, raising daughters in a digital age, or just trying to make sense of today's fractured media landscape — this conversation will change how you see it all.🔗 CONNECT WITH STEVE EDWARDS:Instagram: @steveedwardslaX/Twitter: @SteveEdwardsAM🔗 CONNECT WITH THE MANAGE HER:Website: https://www.themanageher.comInstagram: @themanageherFull show notes: https://www.youtube.com/@TheManageHer———The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.🎧 SUBSCRIBE & LISTEN:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-manage-her/id1809208475Spotify: https://open.spotify.com/show/03FuFRyzkaWhZkk5yxFePJAmazon Music: https://music.amazon.com/podcasts/91c217a5-4245-4b83-8d15-8edfdde06884/the-manage-her📲 CONNECT WITH THE MANAGE HER®:Website: https://www.themanageher.comInstagram: @themanageherTikTok: @themanageherYouTube: @themanageherLinkedIn: @themanageher💗 If this episode resonated, follow the show, leave a 5-star review on Apple Podcasts, and share it with a woman who needs to hear it.© 2026 The Manage Her®. All rights reserved.