The Hidden Social Media Platform: Why It's the Best Place You're Not Posting On

There's a gold mine of client opportunities that most fitness professionals are overlooking. If you've ever wondered how to stand out in the oversaturated market of social media, there's a platform you probably haven't considered that could revolutionize your business. In today's episode, we uncover the 'hidden' social media gem: Google My Business.Timeline Summary:[00:01:00] The power of Google My Business.[00:02:00] The importance of regular posts on GMB.[00:03:00] Claiming your business on Google.[00:05:00] Posting strategies and client success stories.[00:08:00] Comparing GMB to other social media platforms.Key Takeaways:The GMB Advantage: Google My Business (GMB) is not just a directory but an active platform where businesses can engage with clients by making regular posts.Consistency is Key: To gain visibility, especially in competitive areas, businesses need to post consistently.Consumer Behavior Insight: A significant percentage of consumers use Google to search for local businesses, emphasizing the importance of being active on GMB.Claim Your Territory: Taking ownership of your GMB profile allows you to control the content, images, and reviews that appear.Active Signal to Google: Regular posting signals to Google that your business is active, which can positively impact your search rankings.Organic Over Fleeting: Focusing on GMB and organic search can provide more lasting results than fleeting social media posts.Power of Reviews: Client reviews on GMB play a vital role in building a brand's credibility and attracting new customers.Websites & Resources Mentioned:Strength MattersStronger BodiesQuotes:"Google My Business is the most important thing that you need to be doing to get clients." - James Breese"87% of customers use Google to decide on a business." - Andrew Wallis"Everybody is posting exercise videos. Stand out from the noise." - James Breese"Posting on social media will have its benefits, but focus first on content for your website and Google My Business." - Andrew Wallis"A lot of people have lots of followers. They don't have a business. They have just lots of wannabe friends." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system