The Hidden Stages Strategy That Got Me on 150 Podcasts (Ch 16. Build Your Audience)

Send us Fan MailPodcast Show Notes: Chapter 16 – The Guest Podcasting Traffic PlaybookWant to buy the books? PlatformGrowthBooks.comEpisode Summary:In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required!Key Topics Covered:The challenge of launching a book during the pandemic and the shift to podcast guesting.Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences.Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances.The smarter approach: using podcast matching services to find relevant, established shows.The Guest Podcasting Playbook:Sign Up for Podcast Matching Services:Use platforms like Pod Match to connect with shows that fit your expertise.Optimize Your Guest Profile:Craft a compelling bio, include social links, and showcase previous appearances for credibility.Tailor Your Pitch:Research each show, listen to episodes, and customize your outreach to match the host’s style and audience.Prepare Engaging Content:Develop stories, case studies, and actionable advice. Create a “one sheet” with discussion topics.Deliver Value in Interviews:Focus on actionable insights and personal stories to inform and inspire listeners.Promote Your Appearances:Share interviews on social media, write blog posts, and repurpose content to maximize reach.Follow Up and Build Relationships:Thank hosts, stay in touch, and nurture connections for future opportunities.Action Step:Complete the 24-hour guest podcasting launch:Sign up for a matching service.Build your guest profile.Research and select 5 target podcasts.Draft tailored pitches and a one sheet of topics.Practice your delivery and send your pitches.Key Takeaways:Guest podcasting is a high-leverage strategy for audience growth, especially when traditional methods are limited.Focus on value, promotion, and relationship-building to maximize your impact.Consistency and preparation turn podcast guesting from a one-off tactic into a long-term growth engine.Connect:For more strategies and resources, visit Jonathan’s blog and subscribe to the Market Your Message Show.