The Hidden Technology Behind Every Hotel Booking

The hotel room someone books online sits at the end of a massive web of technology, partnerships and decisions most of us never see. Danielle Von Weyhrother, Head of Sales North America at HBX Group, joins me on No Vacancy to pull back the curtain on #HotelDistribution. HBX connects hotels with airlines, travel agencies, OTAs, loyalty programs and more than 100,000 clients worldwide, helping hotels reach demand far beyond the obvious booking channels. Then #AI changes the equation. Danielle explains why rates, inventory and room photos don't tell technology enough about a hotel. The details that make a property unique now matter more in connecting the right traveler with the right experience. And yes, rainbow-colored ice cream somehow becomes a great example of exactly what she means. There's a lot happening between "I need a hotel" and "I booked this one." This conversation reveals how much #Hospitality technology influences that decision before most of us ever realize it. Thanks to our friends at Actabl for supporting No Vacancy. Actabl gives you the power to profit. Visit Actabl.com. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.