The hidden trade marks that could destroy your brand, and how to avoid them.

Send us Fan MailIn this episode, Albright IP MD, Robert Games sits down with Trade Mark Attorney Katie Oliver to reveal the unseen risks that can derail a business before it even gets started.Every founder thinks their brand is safe… until it isn’t.If you’re naming a business, launching a product, expanding overseas, or building a brand you want people to remember, this is essential listening.Katie reveals:·        The number one mistake entrepreneurs make when choosing a name·        Why using a brand before registering it can lead to a forced rebrand·        The truth about company names (and why they offer zero real protection) ·        How trade mark searches can save you thousands — and your reputation·        What a word mark actually protects vs. a logo or slogan·        The difference between ™ and ® and why it matters·        How to think globally when protecting your brandFor anyone serious about building a brand with value, credibility and longevity, this conversation will change how you think about intellectual property.Figure 1 – an IP conversation. Real stories. Real lessons. The protection your business needs.Subscribe to Figure 1 – an IP conversation for more episodes on protecting innovation, creativity and business growth.Want help protecting your brand? Visit Albright IP: www.albright-ip.co.uk