EPISODE · May 12, 2026 · 18 MIN
The Hidden Truth About Entrepreneurs: Why Hustle Is Both a Gift and a Trap With Alicia Rius
from Entrepreneur's Enigma · host Seth Goldstein & Goldstein Media LLC
Alicia Rius is a leadership coach, entrepreneur, and former startup COO who helps first-time managers and founders lead with clarity, confidence, and impact. She began her career as a high-performing individual contributor before moving into project management — where she first experienced the shift from doing the work to leading it. That transition sparked a lifelong curiosity about what actually makes people effective leaders. While living in Los Angeles, Alicia founded and co-founded three ventures, including SoundStorming, where she served as COO. Those fast-moving environments exposed her to a recurring problem: talented people promoted into leadership roles without the clarity, structure, or support to succeed. Combined with her background in project management and systems thinking, that experience drove her to simplify leadership complexity into tools and frameworks leaders can apply immediately. After more than two decades in personal development and leadership practice — and shaped by living and working across multiple countries and cultures — she came to recognize that most leadership struggles aren't skill problems. They're identity transitions. Today, Alicia is an ICF PCC–certified coach and founder of Hive Leadership & Team Coaching, where she helps organizations strengthen leadership pipelines and equip emerging leaders to scale teams with clarity. She is the creator of the 4Ps Leadership Framework™ and the author of Lead With Clarity, a practical guide for navigating the invisible shift from doer to leader. Links https://www.hiveteamcoaching.com https://www.hiveteamcoaching.com/book https://linkedin.com/in/aliciarius https://www.aliciariusphotography.com https://www.soundstorming.com If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Alicia Rius is a leadership coach, entrepreneur, and former startup COO who helps first-time managers and founders lead with clarity, confidence, and impact. She began her career as a high-performing individual contributor before moving into project management — where she first experienced the shift from doing the work to leading it. That transition sparked a lifelong curiosity about what actually makes people effective leaders. While living in Los Angeles, Alicia founded and co-founded three ventures, including SoundStorming, where she served as COO. Those fast-moving environments exposed her to a recurring problem: talented people promoted into leadership roles without the clarity, structure, or support to succeed. Combined with her background in project management and systems thinking, that experience drove her to simplify leadership complexity into tools and frameworks leaders can apply immediately. After more than two decades in personal development and leadership practice — and shaped by living and working across multiple countries and cultures — she came to recognize that most leadership struggles aren't skill problems. They're identity transitions. Today, Alicia is an ICF PCC–certified coach and founder of Hive Leadership & Team Coaching, where she helps organizations strengthen leadership pipelines and equip emerging leaders to scale teams with clarity. She is the creator of the 4Ps Leadership Framework™ and the author of Lead With Clarity, a practical guide for navigating the invisible shift from doer to leader. Links https://www.hiveteamcoaching.com https://www.hiveteamcoaching.com/book https://linkedin.com/in/aliciarius https://www.aliciariusphotography.com https://www.soundstorming.com If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Hidden Truth About Entrepreneurs: Why Hustle Is Both a Gift and a Trap With Alicia Rius
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