The Hidden Truth About Water Waste — and What One Founder Did About It

Water isn’t just running out, it’s being wasted every single day in ways you’ve probably never thought about.In this eye-opening episode of Building the Dream, we sit down with Steve Harding, founder of ShowerKAP, to explore the reality behind the UK’s growing water crisis, and the smart, behavioural tech that could help fix it.From 71,000 homes built each year in the South East to showers that use more than a bath, this conversation will change the way you think about your own water use. Steve shares the personal story that led to ShowerKAP’s creation, why long showers are more than just indulgent, and how universities, hotels, and households are starting to pay attention.💧 Why water is the real sustainability emergency 💡 How a behavioural “fade” in your shower can save 30%+ in water and energy 🛠️ What’s broken with the UK’s water infrastructure, and who’s really responsibleLearn how a father, an engineer, and an unexpected moment of frustration led to one of the most quietly important innovations in the fight for a more sustainable future.🔗 Learn more: showerkap.co.uk