The High Cost of Losing Your Creative Class episode artwork

EPISODE · Aug 20, 2025 · 17 MIN

The High Cost of Losing Your Creative Class

from The Missing Middle Podcast · host Cara Stern, Mike Moffatt, and Meredith Martin

Canadian cities are facing a creative crisis. Rising housing costs are driving artists, musicians, designers, and other innovators out — and it’s not just culture that’s at risk. In this episode, Sabrina Maddeaux and Mike Moffatt break down how losing the “creative class” hurts local economies, tourism, and even a city’s ability to attract tech and finance talent. From the ripple effects on nightlife and small businesses to the loss of vital cultural spaces, we explore why cities can’t afford to price out their creative heartbeat — and what policies could help keep them.Chapters00:00 Introduction01:13 Defining the creative class exodus02:57 How housing costs impacts creative workers05:54 The economic consequences of pricing out creatives08:45 The ripple effect of losing creative spaces to the housing crisis11:16 You can’t simply trade artists for tech workers 12:50 How this impacts the tourism economy14:50 Policy solutions for retaining creativesResearch/Links:Richard FloridaToronto Arts Council economic impact studyCBC Arts article on artist couples leaving TorontoRichard Florida's work on creative cities and economic developmentBusiness Parks Suck (but they don't have to)Hosted by Mike Moffatt & Cara Stern & Sabrina MaddeauxProduced by Meredith MartinFunded by the Neptis Foundation https://neptis.org/

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Canadian cities are facing a creative crisis. Rising housing costs are driving artists, musicians, designers, and other innovators out — and it’s not just culture that’s at risk. In this episode, Sabrina Maddeaux and Mike Moffatt break down how losing the “creative class” hurts local economies, tourism, and even a city’s ability to attract tech and finance talent. From the ripple effects on nightlife and small businesses to the loss of vital cultural spaces, we explore why cities can’t afford...

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