The High Ticket Offer Lie Everyone Believes

Why does the phrase "high ticket offer" even exist? Is it really something you want for your business or is it just something you were told you needed? How should high-end consultants, founders, and consultants selling five and six-figure deals think about "high ticket?"In this episode, learn more about:-- The surprising truth about the origins of "high ticket offers."-- What you really want when you say you want high ticket deals.-- How the Henry Ford model of offers does this to your sales.-- When your "whale" client sinks you to the bottom of the ocean.-- Why AI's approach to offers looks like content from 2-3 years ago.GO DEEPER-- Follow Ken on LinkedIn-- Read Ken's weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm