The Highs And The Lows of Energy Drinks

Craving caffeine? Ditch the chai, reach for the wings! The energy drink game in India just got affordable. Sting & Charged are shaking things up, offering the same kick as Red Bull at one-fourth the price. But is this just a fad, or is India finally embracing the energy rush? Energy drinks are not the most regulated consumer category, by any food or beverage authorization up until now, and are being consumed by teenagers and athletes rampantly. What impact does it have on our bodies? Listen to host Shabori Das in the latest episode of The Morning Brief podcast as she asks all your questions about energy drinks to  Howard Telford, Head of Soft Drinks Research, Euromonitor International, Dr Rupal Dalal, Paediatrician, Nutrition Specialist & Prof. at IIT Bombay,  Nitin Bhardwaj, Co-Founder, Radiohead Brands, which owns Jimmy’s Cocktails and Hustle Energy Drink Tune in! If you like this episode from Shabori Das, check out her other interesting episodes on The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, The Karobar of a Bar, What cheap fast fashion actually costs, And more!  Follow your host Shabori Das on Twitter & LinkedinCatch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.