The History and Future of Marketing

Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today. Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward. Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx For more content like this, visit Neil Wilkins Online http://neilwilkins.online