The History Of Hi-Chew

In this episode of Sprung On Food Kae Sprung is joined by comedian, actor, and writer Zavior Phillips to dive into his love for Hi Chew candy. Discover the fascinating history behind Morinaga's popular treat, from its origins with Taichiro Morinaga to its global success. Zavior shares personal anecdotes, Hi Chew's cultural impact, and the unique qualities that make this chewy candy a fan favorite around the world. Don’t miss the deep dive into one man's mission that turned into a global phenomenon! Subscribe for more delicious content and food stories.You can follow and support Zavior Phillips here:https://www.instagram.com/zaviorphillips/https://www.tiktok.com/@zavior.comhttps://www.zaviorphillips.com/See behind the scenes photos and video here: http://instagram.com/sprungonfoodCheck back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprungYou can also learn more and follow Kae Sprung here:Website: http://katherinesprung.comInstagram: https://www.instagram.com/iamsprungTikTok: https://www.tiktok.com/@iamsprung?Looking for tools and resources to help make your own podcast? I recommend Riverside and Descript. You can find links below to sign up*:Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=katherine-sprungDescript: https://get.descript.com/nm1frs9a38kgAbout the show:Sprung On Food is a digital and podcast series, hosted by Katherine "Kae" Sprung, an award-winning pastry chef and food and media entrepreneur. This season, we're talking about favorite foods- the history behind them and the role they play in the world today. Each episode features a special guest to talk about their favorite food, and help comment on the historical origins and pop-cultural and modern society moments tied to that food. Its food history meets food pop-culture, a dose of education, with sprinkles of comedy.*Please note that I'm an affiliate and might receive a commission from the links. If you plan on signing up for either app, please consider using the link to help support a fellow creator!00:00 Welcome to Sprung On Food00:17 Introducing Zavior Phillips00:47 Zavior's Love for Hi Chew06:17 The Origins of Hi Chew06:26 TAICHIRO MORINAGA's Journey12:25 The Birth of Hi Chew14:09 Unique Flavor Experience14:37 Manufacturing Process15:19 Expansion in the US16:31 Global Flavor Variety18:32 Market Success21:34 Pop Culture Impact22:41 Introducing Chewbie27:44 Final Thoughts and Community