The Hockey Apparel Company Taking Over NHL Locker Rooms | Owner of Celly Hockey Co. - Kevin Murphy

In this episode, I sit down with Kevin Murphy, founder of Celly Hockey Co., to break down how he started a hockey apparel brand during COVID and turned it into one of the fastest-growing brands in hockey culture—worn by NHL players and embraced by fans across the sport.We dive into the real story of entrepreneurship, the early struggles, the first sales (or lack of them), building a loyal community, and how social media and word-of-mouth helped grow the brand organically without relying on paid players or influencers.If you’re interested in starting a clothing brand, building a business, growing a brand on social media, or entrepreneurship in 2026, this episode is packed with real insights you can actually use.About Celly Hockey Co.:Celly Hockey Co. is a fast-growing hockey lifestyle and apparel brand built for players and fans who live and breathe the sport. What started as a small idea quickly gained traction through authenticity, community, and a deep understanding of hockey culture.