The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO,  Black Friday becomes your moment to stand out.In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!Key take aways: 1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts  6. What can you expectGrab it here: https://www.msmelissarose.com/blackfridayLevel UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire. 3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.  Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.