EPISODE · Apr 5, 2023 · 32 MIN
The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata
from B2B Go-To-Market Leaders · host Vijay Damojipurapu
Send us Fan MailMarketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the B2B2C model and how Arbinger is reshaping marketing. Lisa also discusses the importance of performance management and shares other strategies for success that have helped her rise to the top. She also introduces the concept of the inward versus outward mindset and explains how it can transform both individuals and organizations. If you are looking to gain insights from an accomplished marketer with a unique perspective, then tune in now.
What this episode covers
Send us Fan Mail Marketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the B2B2C model and how Arbinger is reshaping marketing. Lisa also discusses the importance of performance management and shares othe...
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The Holistic Approach To Marketing: How Arbinger Is Changing Approaches To Marketing With Lisa Sharapata
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