The hollow market: When ‘good enough’ isn’t good enough - (Episode 164)

In today’s tech landscape, the middle is disappearing. Products are either premium, high-performance, and expensive—or free, open, and “good enough.” From hardware to software, customers are no longer interested in compromise. This episode explores the rise of the barbell economy and why “average” has become obsolete. We dive into how companies that once dominated the middle—like Microsoft—are struggling to redefine their position in a world split between extremes. Should we prioritize top-tier innovation or prioritize scale and accessibility? What happens to vendors stuck in between? And more importantly—where should you position yourself in this new reality? If you’re building products, platforms, or strategies, this shift is something you can’t afford to ignore.