The Holy Grail of Marketing | Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA

If you’ve ever wondered how to use AI without losing the human side of marketing, this conversation is for you.Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing, joins host Paul Boruta of Slingwave to explore how Agentic AI is reshaping marketing as we know it.They discuss how brands can reach the right person, with the right message, in the right environment, at the right time - while keeping authenticity and brand purpose intact.Inside the episode:• How AI and emotion work together to drive performance• The rise of Agentic AI and the next wave of personalization• Lessons from e.l.f. and The Weather Company’s weather-driven campaign• What the ANA’s programmatic study reveals about ad waste• How Greg teaches the next generation to use AI responsiblyListen in to discover how the “Holy Grail of Marketing” is evolving - and why the future of AI might actually make brands more human.CHAPTERS00:00 The Power of Personalization in AI09:54 Navigating the Marketing Landscape with AI20:11 Case Studies: Success and Lessons Learned30:00 The Future of Marketing and AICONTACT GREGholygrailofmarketing.com https://www.linkedin.com/in/greglicciardi/🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com