The Horcrux Strategy: How Sports Media Got Fragmented

The NFL didn't just negotiate broadcast deals—it weaponized fragmentation across 10+ platforms, and every sports league followed suit. Discover why the NFL commands $113B, Apple paid $2.5B for MLS, and how fans now need $1,500+ in subscriptions just to watch one sport. We explore the Horcrux-inspired economics of sports media, the 87% of fans frustrated just finding games, and what niche sports like beach volleyball face in this splintered landscape. 00:00:30 - The NFL's multi-platform strategy explained, 00:04:15 - How much it actually costs to watch all games, 00:07:45 - Why leagues love fragmentation (and why fans don't), 00:11:20 - What this means for smaller sports, 00:14:00 - The future of sports viewership This podcast episode was fully generated by AI — research, script, voices, and production. Built with Claude, Piper TTS, and automated pipeline tooling.