The Hospice Referral Factory (Will de Michaelis) #70

Will calls it the “Referral Factory,” and the name fits. This approach does not rely on one lucky call, one cremation ad, or one direct mail campaign. Instead, it creates a repeatable system that helps a funeral home, cremation provider, or online cremation services brand become the trusted resource healthcare workers remember when families need guidance. Don't miss out—check the full episode now! 🎧 Timestamps (00:00:00) Intro (00:00:59) Welcome to The Direct Cremation Podcast (00:01:43) The Death and Dying Ecosystem (00:02:51) Who is Your Customer? (00:05:18) The Hospice Opportunity (The Math) (00:10:30) Step-by-Step Relationship Building Process (00:14:27) Education vs. Branding (00:16:36) Important Channels for Lead Generation (00:19:57) Action Plans for This Week For Innovative Funeral Directors Blazing a Trail. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Click here to subscribe: https://bit.ly/3PxOqMO Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com