The How Show

Episode Summary: 7 concrete steps to actually get a podcast started — from picking a launch date to defining long-term goals — with realistic timelines and real resources for learning the craft. What You'll Learn The 7 concrete steps to actually launch a podcast, in order Realistic launch timelines: 4-6 weeks solo, 8-10 weeks minimum for interview shows 5 podcasts and courses worth studying to learn the craft A tool for promoting episodes with short audio teasers "Perfection is not attainable, but if you chase perfection, you can catch excellence." — Vince Lombardi Ask Mike Anything: Promoting with Audio Teasers Guest question from: Dr. Vivian Carrasco, The Turning Inward Podcast. Question: Are there tools for promoting a podcast with audio teasers? Answer: Yes — Clammr, essentially "Twitter for audio." It lets 24 seconds of audio get shared on any social media channel or website, a great way to promote individual episodes. How to Start a Podcast: 7 Steps "You can't build a reputation on what you are going to do." 1. Pick a Launch Date 4-6 weeks is a reasonable timeline for a one-man-band show, 8-10 weeks minimum for an interview format. Action step: put the launch date on Google Calendar and hold yourself to it. 2. Create a Master Document Organize and plan as thoroughly as possible. Action step: create a Google master doc and write everything down. 3. Learn Your Craft Resources mentioned: Dave Jackson's The School of Podcasting, Daniel J. Lewis's The Audacity to Podcast, Ray Ortega's The Podcasters' Studio, Cliff Ravenscraft's The Podcast Answer Man, Pat Flynn's How to Start a Podcast Tutorial, and John Lee Dumas's Free Podcast Course. 4. Define Your Topic & Content What's genuinely exciting to talk about? Go there. 5. Choose a Format One-man band? Interview show? Co-host? Storyteller? See Episode 21: The Format Show for a full breakdown of each. 6. Commit to a Publishing Schedule Daily? Weekly? Monthly? Pick a schedule and stick to it — audiences want consistency above almost everything else. Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]