EPISODE · May 22, 2026 · 47 MIN
The Human Edge in an AI World with Nik Froehlich, CEO of Saritasa
from SaaS Stories · host Joana Inch
When the travel agency industry vanished overnight, Nik Froehlich saw what was coming for every industry and built a business to help them navigate it. In this episode of SaaS Stories, the President & CEO of Saritasa shares why 20+ years of bridging business and technology still comes down to one thing: people who can speak both languages. From coaching CEOs through digital transformation to adding AI agents that delivered an 83% improvement in customer service for a youth sports SaaS platform, Nik's story is proof that the future belongs to those who stay optimistic, stay agile, and never stop learning. Brought to you by Hat Media — B2B marketing specialists for the SaaS world. Send us Fan Mail
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When the travel agency industry vanished overnight, Nik Froehlich saw what was coming for every industry and built a business to help them navigate it. In this episode of SaaS Stories, the President & CEO of Saritasa shares why 20+ years of bridging business and technology still comes down to one thing: people who can speak both languages. From coaching CEOs through digital transformation to adding AI agents that delivered an 83% improvement in customer service for a youth sports Sa...
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The Human Edge in an AI World with Nik Froehlich, CEO of Saritasa
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