The Human Side of Getting Attention

What happens when we stop treating people like data points, email addresses, or targets—and start getting curious about the actual human on the other side?On this episode of Thriving Entrepreneur, Steve Kidd sits down with three very different guests exploring research, relationships, marketing, creativity, and the human connection underneath all of them.Maria Vorovich and Holland Martini of GoodQues take us inside the world of consumer research—and show why better answers often begin with better questions. From “waffle brain” and “spaghetti brain” to Fortune 500 research and AI, they explore how data becomes useful when we remember that the numbers represent actual people.Then Ely Delaney, creator of The Follow Up Code, challenges the way entrepreneurs think about their lists and follow-up. A bigger database isn't necessarily a better one. Sometimes the real opportunity is reconnecting with the people already there, intentionally building relationships, providing value before making another offer, and remembering that communication doesn't begin and end with email.Finally, Kate Wolff of Lupine Creative takes us into experiential and stunt marketing, where getting attention isn't simply about being louder. From work with major brands and startups to creative concepts like Lumi Cup, Kate explores what happens when marketing starts with the audience, how AI is changing creative work, and why human judgment and nuance still matter.Three conversations. Three very different parts of business. One question running quietly underneath all of them:Do you actually understand the people you're trying to reach?Because research can give you data.Technology can help you follow up.Creativity can get someone's attention.But somewhere on the other side of all of it...there's still a person.Become a supporter of this podcast: https://www.spreaker.com/podcast/thriving-entrepreneur--6467102/support.