The Human Side of Go-To-Market AI Can't Replace | GTM Crossroads #08

In this episode, the hosts unpack key takeaways from MicroConf, debating why human relationships remain irreplaceable in go-to-market, even as AI tools proliferate. They share candid stories of pricing experiments (from bootstrapped constraints to consumption models), the pitfalls of ‘feature-first’ thinking, and why webinars unexpectedly work.With insights on fake revenue trends, Tiny Seed’s funding philosophy, and the tension between PLG and partner-led motions, this conversation is a masterclass in balancing automation with authenticity.Chapters:MicroConf Event Recap – 00:17Human Connection in GTM – 01:33Pricing and Packaging Strategies – 05:22PLG vs. Partner-Led Motion – 10:14Technical Risk vs. GTM – 15:22Closing Remarks & Southbound – 16:38Mentions:Rob WallingLiana PatchLiz ChristoTiny SeedMicroConfSouthboundClaySmartleadGTM Crossroads Podcast:⁠⁠⁠⁠Brendan Tolleson⁠⁠⁠⁠ – ⁠⁠⁠⁠RevPartners⁠⁠⁠⁠⁠⁠⁠⁠Zach Vidibor⁠⁠⁠⁠ – ⁠⁠⁠⁠Octave⁠⁠⁠⁠⁠⁠⁠⁠Harris Kenny⁠⁠⁠⁠ – ⁠⁠⁠⁠OutboundSync⁠⁠⁠⁠Want to elevate your revenue leadership game? Visit ⁠⁠⁠⁠⁠⁠RevPartners.io⁠⁠⁠⁠⁠⁠⁠ for expert insights and strategies to drive customer success and business growth!