The Human Side of Grief and the Power of Ritual | With William Villanova

In this week's episode of Power & Impact, I sat down with William Villanova, president of the iconic Frank E. Campbell funeral home in New York City. After more than 25 years in funeral service, William has guided families through some of life's most difficult moments while helping preserve traditions that have endured across generations. Our conversation explored how those rituals are adapting to a changing world. Technology now allows services to reach loved ones across continents, but the purpose remains the same: creating a space where people can come together and honor a life. If anything, the disruptions of the pandemic reinforced how deeply people need those moments of connection. We also discussed a subject many of us tend to put off indefinitely: planning for the end of life. We make plans for our careers, our finances, and our families, yet often avoid conversations about our own wishes, leaving loved ones to make difficult decisions without guidance. William has seen how powerful those conversations can be. Far from being morbid, they can provide clarity, reduce uncertainty, and reflect what matters most to us. In that sense, preparing for the inevitable is less about death than it is about giving a final gift to the people we leave behind.