The Human Side of Hospitality PR

In this episode of Hospitality Mavericks, Tim sits down with Priya Dua, CEO of Arkive PR, to explore how strategic storytelling, brand positioning and authentic communication are shaping the future of hospitality.Priya shares her journey into public relations, the lessons learned from building a successful agency, and why the most effective brands focus on genuine human connection rather than simply chasing visibility. The conversation covers the differences between PR and marketing, the importance of crisis management, the growing influence of social media, and how hospitality businesses can build trust in an increasingly digital world.Tim and Priya also discuss the impact of AI on communications, why authentic storytelling matters more than ever, adapting marketing strategies for Generation Z, and how hospitality leaders can balance technology with the human touch that remains at the heart of great guest experiences.