EPISODE · Mar 11, 2026 · 28 MIN
The Human Side Of Safety
from Be BOLD Branding · host BrandFace
What does it take to transform the way an entire organization thinks about safety? For RJ Jubber, the answer came from nearly 25 years of working in some of the world's most high-stakes industries — oil and gas, construction, utilities, and beyond. His journey to becoming a global leader in Human and Organizational Performance wasn't conventional, and that's exactly what makes it compelling. Today, as founder of G.R.I.T., RJ helps organizations prevent serious injuries and fatalities by changing the way leaders think about risk — and the people exposed to it every day. In this episode, he pulls back the curtain on the experiences that shaped him, the moments that changed his perspective, and why protecting people isn't just his profession — it's his purpose. Episode Highlights: 01:42 Getting to Know RJ Jubber 04:00 What Is HOP 05:45 Defining Leadership Moment 12:10 From Chaos To Grit 14:51 Transformation Mindset 17:43 Principles Over Tactics 23:30 When People Still Resist 26:40 How to Connect with RJ Jubber Show Links: GetTheGrit.com
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The Human Side Of Safety
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