The Human Traits of Social Media Leaders

Minter Dial, Professional Speaker & Author, Mydial LLP, joins the Social Pros Podcast to talk about the importance of blending your personal and professional life. We also discuss his book, "You Lead," which claims that your biggest asset in leadership is you. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details How can you become the type of leader that your team respects and trusts? Minter Dial (Professional Speaker & Author, Mydial LLP) believes that becoming a better leader is as simple as being yourself. Minter's book, "You Lead," teaches leaders from every industry how to lead with authenticity. He argues that the most successful leaders are those who embrace their true selves. If you don't know yourself, you will struggle to be an effective leader. It's clear that leadership is changing and whether you aspire to be a better leader (or you create social media content on behalf of a leader), understanding this change is critical to your success and self-worth. As Minter discusses in this episode of the podcast, you must work on yourself to become a better leader before creating better teams. He also talked about the importance of building trust and building it over time "by doing what you say, saying what you do, and being consistent." In This Episode: 06:18 – Why the nature of leadership is more important now than ever 07:48 – Why Minter Dial's book, "You Lead," focuses on the power of intuition 11:50 – How concepts of what makes a leader are changing 15:29 – The recipe for success for modern-day leaders 19:09 – How social media leaders can use "but" vs. "and" when giving their team instructions or feedback 22:05 – The importance of understanding the liberties and constraints you operate under 26:10 – How to bridge the recognition gap amongst social media professionals 29:08 – How expectations for CMO's has changed and how to avoid burnout 31:58 – Why you need to align your personal and professional life 34:29 – Minter reveals whether he agrees with the idea that the "most human brand wins" Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Read Minter Dial's book, "You Lead" Check out Minter Dial's website Visit SocialPros.com for more insights from your favorite social media marketers.