The Human Words Project | Salt Marketing

Differentiating yourself in the crowded health and wellness space is a challenge, but my guests today are helping us all be a little more authentic – a little more human – in how we connect with others. Chris and Joanna Osmond, co-founders of The Human Words Project are bringing attention back to the imperfect perfection of words generated by real people. Listen as we discuss the influence of AI, the subtle nuances of human emotion in connecting with your community, and why Dr. Osmond carries his 1965 Lettera 32 typewriter into coffee shops to write.  You’ll learn: How your unique words can help you stand apart from competitors Why human experience matters in building trust and authority The importance of including your voice in your marketing messages What you can do to support and celebrate true human words Chris and Joanna are dynamic educators and expressive arts therapists dedicated to celebrating the richness of human communication through the Human Words Project. Their initiative seeks to remind us of the power inherent in our words, especially as we rebuild connections in a world that has felt increasingly isolated. With backgrounds in teaching and therapy, they bring a wealth of knowledge and personal experience to this vital conversation, inspiring individuals to embrace their unique voices. Timestamps 00:00 – 01:45 – Introduction to the Human Words Project and its vision 01:45 – 04:30 – The importance of human expression in a tech-dominated world 04:30 – 09:00 – Personal stories on stammering and the beauty of imperfection in communication 09:00 – 12:00 – Rebuilding connections in a post-pandemic society: strategies and insights 12:00 – 16:30 – How to get involved with the Human Words Project and make a difference 16:30 – 20:00 – Lightning round questions and closing thoughts The Heart of Human Connection In our digital age, Chris and Joanna emphasize that the essence of human connection lies in our ability to communicate authentically. The Human Words Project is on a mission to highlight the value of this authentic communication, encouraging us to treasure the stories and expressions that make us unique. They argue that our differences in communication—whether through stammering or other forms—are not shortcomings but rather opportunities for connection and empathy. You will walk away with a deeper understanding of how to appreciate the richness of their own communication styles and the stories behind them, empowering them to foster deeper relationships in both personal and professional spheres. Embracing Imperfection for Authentic Engagement The conversation takes a poignant turn as Chris shares his experiences with stammering, illustrating how our imperfections can enhance our interactions. This perspective not only encourages vulnerability but also serves as a reminder that the struggles we face in expressing ourselves can resonate with others, creating a shared sense of humanity. Joanna adds that by embracing these imperfections, we invite more authentic conversations that can lead to transformative connections. You will gain actionable strategies to cultivate an environment of trust and openness, encouraging those around them to share their authentic selves and ultimately strengthen their community bonds. Links & Resources Mentioned In this Episode: Connect With The Human Words Project Human Words That Saved My Life Invite Dr. Osmond to Speak Appalachian State University Faculty Profile for Chris Osmond: App State Faculty What Sustains Podcast: What Sustains