The Hustle Behind GFIT: Building a Sports Performance Business from the Ground Up

In this episode of Founders Future, with host Zach Young, we meet Coach G (Genet) , the founder of GFIT Performance Training. She shares her journey from a collegiate track athlete whose career was cut short by injury to discovering her passion for coaching while working at her campus gym. This path led her to internships working with NFL athletes and eventually to founding GFIT in 2017. Based in Anaheim, California, she has built a business that combines in-person sports performance training for high school and college volleyball and basketball teams with private and small group sessions at her facility.Coach G delves into the evolution of her business, highlighting a crucial expansion into mental performance training. Inspired by the heightened stress and anxiety she observed in young athletes, especially during COVID, she became certified to help them handle pressure, overcome negative self-talk, and build confidence. She discusses her hands-on, in-person approach, her partnerships with local schools and a premier sports facility, and her future goals to focus 80% on mental performance while hiring additional trainers to scale the physical training side of her business, aiming to build a wider network to impact more athletes.