The IABC EMENA Podcast On Reputation Drivers With Matt Painter

We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawing on Ipsos’s latest global research, including: the findings from our 2018 ‘Reputation Council’ study. Today, Matt talks about how reputation drivers are shifting and why consumers are demanding more from the brands and organizations that they are dealing with. Enjoy the podcast, and see Matt at EMENAComm in Bahrain this February.