The IABC EMENA Podcast On Social Leaders With Bob Pickard

One of the most sought out experts in the area of leadership communications, Bob Pickard is often seen on Bloomberg and other media outlets sharing his views on the concept of "social leaders", executives who use social media to effective engage with employees and consumers. He joins the IABC EMENA podcast to talk about why we need to help our executives both understand why they should be on social media and how to make the most of these tools.