The IABC EMENA Podcast with Andrius Grigorjevas on lessons from the gaming industry

One of our stand-out speakers at this year's EMENA Leadership Institute was Andrius Grigorjevas. Andrius spoke in depth about the gaming industry, a business which made more than US$100 billion last year. He shared a number of lessons that communicators can adapt from the gaming industry. In the podcast Andrius shares his views on concepts such as the extended product lifecycle of games, how game developers manage communities, and how games leverage engagement mechanics such as in-game rewards. We hope you enjoy the podcast as much as we did speaking to Andrius.