EPISODE · Jul 16, 2026 · 25 MIN
The ice cream identity crisis
from Round Table China
China's ice cream market has gone cold, but not in the way you might think. Warehouses are quiet. Distributors are on edge. The familiar summer frenzy for frozen treats is losing its grip. It is no longer just about escaping the heat. It is about changing tastes, rising prices, and a generation that views indulgence differently. / When was the last time you updated your social media profile photo (18:40)? On the show: Fei Fei, Steve & Yushan
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This episode is 25 minutes long.
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This episode was published on July 16, 2026.
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