The ice cream truck effect | Ep 289

CarTalk with Kartik #289: The Ice Cream Truck EffectHow can your book make buyers feel something? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.Your book should not just inform people. It should influence how they feel about you. Think about an ice cream truck. The song pulls you in. The simple menu makes choosing easy. The smell of waffle cones triggers memories.A great CEO book works the same way. The title creates curiosity. The stories create emotion. The framework makes your ideas easy to buy into.When readers feel clarity, trust, and momentum, they are more likely to see you as the expert. Always remember the ice cream truck effect.This insight comes from page 162 of my book Product Marketing Wisdom - which just completed 68 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOBranding #ThoughtLeadership #BestsellingAuthor #BusinessBooks #PersonalBranding #CarTalkWithKartik