The ICO is consulting on guidance on the new cookie rules—and whether to enforce them.

The ICO has yet MORE draft guidance, this time on the UK's upcoming changes to the law on cookies (etc). At the same time, it's running a "call for views" about whether it should enforce that law in certain contexts.The updated cookies guidance includes a new chapter on the consent exceptions provided by the Data Use and Access Act (DUAA).We also get new material reflecting the ICO's view that a "Reject" option should be accessible on the first layer of your cookie banner.There's also guidance on cookie walls and freely-given consent that does not sit easily with the ICO's position vis-a-vis "consent or pay".