EPISODE · Dec 17, 2022 · 59 MIN
The iconic John Lewis Christmas ads and the brand strategy that inspired them
from On Strategy Showcase · host Fergus
To celebrate the holidays, we're rerunning the stories behind 10 years of iconic John Lewis ads and the simple brand platform and inspirations that shaped them, with CCO Richard Brim and CSO Martin Beverley of adam&eveDDB, London
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The iconic John Lewis Christmas ads and the brand strategy that inspired them
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