The Identity Shift Required to Build a Spacious, Sustainable 6-Figure Business

Hey brunch bestie, today we’re going somewhere deeper — the real, raw side of doing the inner work.Not the Pinterest-version of healing.Not the “journal and manifest” highlight reel.The truth about what it actually takes to shed old identities, face generational narratives around money, and become the mom who can hold wealth, freedom, and a thriving business without burning herself to the ground.In this episode, I’m sharing the honest story behind my own identity upgrades — the shadow work, the reprogramming, the postpartum lows, the money wounds I’m still healing, and the exact tools that pulled me out when I didn’t think I could get back up.You’ll hear:* The moment I realized inner work wasn’t optional — it was survival * How EFT, breathwork, and brain reprogramming saved me when I hit the lowest point of my life.* Why moms carry the heaviest internal narratives (and how that impacts your income)* The “I’m not enough” loops… and the truth behind why they’re not actually yours.* The money wounds we inherit without realizing it* How childhood experiences shape your ability to hold wealth, trust money, and feel safe receiving more.* The identity shift required to build a spacious, sustainable 6-figure business* Why strategy alone can’t override a nervous system that doesn’t feel safe growing.* What it looks like to become the mom who has it all* More freedom, more wealth, more ease — without trading time for money or sacrificing motherhood.And if you’ve been feeling the nudge to step into your next chapter… this episode is your reminder that it is okay to want more. You’re not broken. You don’t need to “hustle harder.”You need support for the inner work that makes the strategy stick.Work With Me: Soft Mama CEOIf this episode hits deep and you’re ready for a customized healing + business approach that supports your identity, nervous system, and long-term wealth goals — Soft Mama CEO is where we do this work together.6- or 12-month options available.Apply through the link in the show notes or DM me on Instagram @aliciacroci to explore if it’s the right fithttps://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=postJoin the Free Community: The Second ShiftIf you want a taste of my world, join my free Telegram community — a space for moms who want real connection, real conversations, and real support (business + inner work). And yes… the Moms After Dark chat is exactly what it sounds like.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com