The Identity Shift: When Your Strategy Isn't The Problem

In this episode, I’m getting real about where I’m at a month into starting this podcast and the major insight that just shifted everything for me.I started this journey wanting to share what it’s like to be in the trenches of building a business aligned with my purpose – and specifically, my goal to hit 100k this year. But here’s what I discovered: the misalignment wasn’t in my strategy or tactics. It was deeper than that.I had to finally admit something I didn’t even know was holding me back. For years, I’ve been doing branding and website design – and while I love bringing clients to clarity and helping them embody their brand visually, I realized I wasn’t fired up about it the way I needed to be. The real passion? It’s about bridging the gap between the intangible essence of something and making it visible and tangible. And even bigger – I’m called to help other women entrepreneurs like me finally reach that 100k milestone by sharing my own journey.The moment I owned this frustration instead of overriding it with practicality, everything shifted. I didn’t have to throw everything out. I could allow myself to venture into something new while still honoring what I’ve built. It’s not black and white – it’s both/and.I’m sharing how Tony Robbins’ insight on identity hit me like a fiery catalyst: we’re driven to stay consistent with who we think we are. But what if the identity that’s been holding you back isn’t even serving you anymore? What if there are so many more versions of you waiting to evolve?This is about building a business that’s not just profitable, but one that feels energizing. One that you’re genuinely fired up about. Because that energetic alignment? That’s the real engine for flow and ease. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit brightmatterskathy.substack.com